Welcome to use our products and services! We are well aware of the importance of personal information to you, and your trust is very important to us. We will strictly abide by laws and regulations and take corresponding security protection measures, and are committed to keeping your personal information safe and controllable. Based on this, Molson service providers (or “we“) have formulated this “Molson Privacy Policy” (hereinafter referred to as “this Policy”/”this Privacy Policy”) to help you fully understand the process of your use of our products and services , how we collect, use, share, store and protect your personal information and how you can manage your personal information so that you can better make appropriate choices.
Before you start to use our products and services, please be sure to read and understand this policy carefully, especially the terms and conditions marked in bold/bold underline, to ensure that you fully understand and agree to use it. We try our best to explain the professional terms involved in this policy in a concise and popular way for your understanding. If you have any questions, comments or suggestions about the content of this policy, you can contact us through the contact information at the end of this policy.
Your consent to the privacy policy means that you have understood the functions provided by the app and the necessary personal information required for the operation of the functions, and have given the corresponding authorization to collect and use it, but it does not mean that you have separately agreed to enable additional functions and process non-essential personal information. For enabling additional functions, processing non-essential personal information and processing sensitive personal information, we will separately seek your consent based on your actual usage.
This Privacy Policy will help you understand the following:
1. Scope of application
2. Information Collection and Use
3. Provide external information
4. Information Storage
5. Policy Updates
6. Protection of minors
1. Scope of application
This policy applies to the various products and services provided to you by Molson service providers in the form of websites, clients, mini programs and new forms that appear with the development of technology. If Molson’s products or services are used in our and affiliated companies’ products or services (such as logging in with a Molson platform account), but there is no independent privacy policy, this policy also applies to those products or services.
Except for the relevant information collection and use activities described in this policy, this policy does not apply to other services provided to you by Molson sellers and other third parties, and other services are subject to their personal information collection and use rules that are separately explained to you. For example, when you join a seller’s or brand’s membership, the seller’s or brand’s use of membership information is governed by the rules it specifically states to you.
2. Information collection and use
When you use our products/services, the personal information we need/may need to collect and use includes the following two types:
1. In order to provide you with the basic functions of our products and/or services, you must authorize us to collect and use the necessary information.If you refuse to provide the corresponding information, you will not be able to use our products and/or services normally;
2. In order to provide you with additional functions of our products and/or services, you may choose to individually agree or disagree with the information we collect and use.If you refuse to provide it, you will not be able to use the relevant additional functions normally or achieve the functional effects we intend to achieve, and will not affect your use of our basic functions.
We would like to remind you that we are committed to creating a variety of products and services to meet your needs. Because we provide you with a wide variety of products and services, and there are differences in the specific products/services that different users choose to use, the basic/additional functions and the type and scope of personal information collected and used will be different. The product/service function shall prevail.
The specific functional scenarios we will provide you include:
(1) Help you become our member and account management
a). Basic membership services
We serve you based on your Molson platform account. In order to create a Molson platform account you need to provide us with at least your mobile phone number, intended membership name and password. If you refuse to provide the above information, you will not be able to register a Molson platform account, and you can only use browsing and search services.
We will determine your current level according to the usage of your Taobao platform account and the account level calculation rules set by the platform, and provide you with the basic rights corresponding to the corresponding account level.
b). Additional membership services
Special membership benefits: If you choose to fill in your real name, gender, date of birth, place of residence, nickname, and avatar, we can provide you with privileged membership services. Among them, the nickname and avatar you set will be displayed publicly.
Authorized login: We may provide your account information (avatar, nickname and other information prompted on the page) to third parties with your separate consent, so that you can easily register a third-party account or log in directly with a third party. In addition, we may obtain your third-party account information from a third party according to your separate consent, and bind it with your Taobao platform account so that you can log in directly, use our products and/or Serve. We will use your relevant information within the scope of your separately agreed authorization.
c). Authentication
In order to meet relevant legal regulations and regulatory requirements, ensure the authenticity of user identities, implement risk control such as anti-fraud, and ensure system and service security, when you use specific services/functions, we need to collect your relevant information for identity verification, such as:
[Retrieve Account] When you use the “Retrieve Molson Account” function, we may collect your identity information, including your real name, to verify your identity and help you retrieve your Molson platform account.
(2) To show you information about goods or services
In order to show you product or service information, including your visit footprint and historical search situation, we will collect and use your browsing and search records when you visit or use the Molson platform website or client. We will combine the legally collected device information, service log information, and other information authorized by you to predict your preferences through algorithmic models. Based on the statistical analysis of the hotspots, trends and trends of users browsing and searching for products or services on the Molson platform, we will also use sorting and selection algorithms to form relevant and selected lists, and recommend them to you.
Personalized recommendation and retrieval algorithms will predict your preferences based on models, match products, services or other information that may be of interest to you, and sort the products, services or other information displayed to you. We will provide real-time feedback to the recommendation model based on your browsing behavior in the process of using the product, and continuously adjust and optimize the recommendation results. In order to meet your diverse needs, we will introduce diversified recommendation technologies in the sorting process to expand the recommended content and avoid excessive concentration of the same type of content.
(3) To provide you with the functions of favorites, add purchases, follow and share
During your browsing of our website or client, you can choose to bookmark the goods and/or services you are interested in, add them to the shopping cart, establish a following relationship with the merchants/brands/other members you are interested in, and use the Functional components share product/service information with third parties. During your use of the above functions, we will collect service log information, including your favorites and add to shopping cart records, following relationships, and sharing history, to achieve the above functions and other purposes that we expressly notify.
You can view or manage your favorites and add-ons in your favorites and shopping carts.
(4) Help you complete order placement and order management
When you order specific goods and/or services in our products and/or services, we will generate an order for you to purchase the goods and/or services through the system. In the process of placing an order, you need to provide at leastyour consignee’s name, delivery address, and the consignee’s contact number. For some special types of goods and services, you also need to provide other information necessary for the goods or services.
At the same time, the order will contain the information of the goods and/or services you purchased, the specific order number, the time when the order was created, the amount you should pay, and your remarks. We collect this information to help you complete the transaction smoothly, to ensure the security of your transaction, to facilitate your inquiry of order information, to provide customer service and after-sales service, and for other purposes that we have clearly informed.
You can order goods and/or services for others through Molson, you need to provide the aforementioned personal information of the actual consignee and ensure that the actual consignee’s consent has been obtained.
In order to facilitate you to understand, query and manage order information, we will collect order information generated during your use of our services to display to you and facilitate your order management.
You can additionally fill in/select more additional information including other contact numbers and delivery time to ensure accurate delivery of goods or services.
You can view and manage your order information through “My Orders”.
(5) Customer Service and Dispute Handling
When you contact us or apply for in-sale, after-sale, or dispute settlement, in order to protect your account and system security, we need you to provide the necessary personal information to verify your membership.
In order to facilitate contacting you, help you solve problems as soon as possible, or record the solutions and results of related problems, we may save your communication with us, communication/call records and related content (including account information, order information, you other information provided by the facts, or the contact information you leave). We will use your account information and order information if you have inquiries, complaints or suggestions regarding specific orders.
For the reasonable needs of providing services and improving service quality, we may also use other information about you, including the relevant information you provide when you contact customer service, and the questionnaire response information you send to us when you participate in the questionnaire survey.
We will use deep learning technology to provide you with intelligent Q&A dialogue and intelligent voice customer service. De-identify your communication with us, communication/call records and related content, and use it for intelligent customer service algorithm model training if your identity cannot be identified. During your acceptance of the intelligent customer service, we will give you a prominent reminder. We will continue to improve the service quality of smart customer service based on your smart customer service usage records.
(6) To provide you with security
In order to fulfill the legal obligation to ensure the security of e-commerce transactions, improve the security of your use of the services provided by us and our affiliated companies and partners, protect the personal and property safety of you or other users or the public from infringement, and better prevent phishing websites, Fraud, network vulnerabilities, computer viruses, network attacks, network intrusion risks, more accurately identify violations of laws and regulations or Taobao related agreements and rules, we embed the application security SDK developed by our affiliates in the application to collect your device information, service log information, and may use or integrate your membership information, transaction information, device information, service log information, and information that our affiliates and partners have obtained your authorization or shared in accordance with the law (among which, we may During operation, MAC address, IMEI and other device identifiers are collected for risk verification) to comprehensively judge your account and transaction risks, perform identity verification, detect and prevent security incidents, and take necessary recording, auditing, analysis, and disposal measures in accordance with the law .
(7) Services of cookies and similar technologies
Cookies and similar device information identification technologies are commonly used technologies on the Internet. When you use our services, we may use related technologies to send one or more cookies or anonymous identifiers (hereinafter referred to as “cookies”) to your device to collect, identify and store your access to and use of this product. information. We promise not to use cookies for any other purpose than those described in this Privacy Policy. We use cookies mainly to ensure the safe and efficient operation of our products and services, enabling us to confirm the security status of your accounts and transactions, to troubleshoot crashes and delays related anomalies, and to help you save you from repeating the steps of filling out forms and entering search content. and process.
At the same time, we may use cookies to show you information or features that may be of interest to you and to optimize your advertising choices. Most browsers provide users with the function of clearing browser cache data. You can perform corresponding data clearing operations, or modify the acceptance level of cookies or reject our cookies. You may not be able to use cookie-dependent services or corresponding functions due to these modifications.
(8) Other rules for collection and use of personal information
a). If the information you provide contains personal information of other users, you must ensure that you have obtained legal authorization before providing such personal information to Taobao.com.
b). If we use the information for other purposes not specified in this policy, or use the information collected for a specific purpose for other purposes, we will obtain your prior consent.
c). We will use the collected data for machine learning, algorithm model training or other data analysis and mining processing to better ensure Our product experience, assisting business decision analysis.
3. Provide external information
(1) Sharing
We will not share your personal information with companies, organizations and individuals other than Taobao service providers, except in the following cases:
1. Sharing necessary to fulfill legal obligations: We may share your personal information in accordance with laws and regulations, as necessary for litigation and dispute resolution, or as required by administrative and judicial authorities in accordance with the law, and as necessary for the performance of other legal obligations.
2.Sharing with your consent: We will share your personal information with other parties with your explicit consent.
3. Sharing when necessary for the conclusion and performance of the contract you are a party to: You purchase goods or services through the Molson platform, and we will share the necessary information related to the transaction in your order information with your choice according to your choice. Providers of related goods or services to fulfill your transaction, delivery and after-sales service needs.
4. Sharing with affiliated companies: In order to facilitate us and affiliated companies to jointly provide you with some services, provide you with products and services based on Taobao platform accounts, recommend information that may be of interest to you, identify abnormal member accounts, protect Molson affiliates or To protect the personal and property safety of other users or the public, your personal information may be shared with our affiliates and/or their designated service providers. We will only share necessary personal information and are bound by the purpose stated in this policy. If we share your sensitive personal information or our affiliates change the purpose of using and processing personal information, we will seek your authorization and consent again.
Please note that the information you share voluntarily or even publicly when using our services may involve your or others’ personal information or even sensitive personal information. Please consider and make your decision more carefully.
(2) Transfer
If we need to transfer personal information due to merger, division, dissolution, or bankruptcy, we will inform you of the recipient’s name or name and contact information. The recipient will continue to comply with this Policy and other statutory obligations. If the recipient changes the original processing purpose and processing method, it will obtain your consent again.
(3) Public disclosure
We will only publicly disclose your personal information in the following circumstances:
1. Based on your active choice and other separate consent, we may publicly disclose your personal information;
2. If we determine that you have violated laws and regulations or seriously violated relevant agreements and rules of the Molson platform, or to protect the personal and property safety of Molson platform users or the public, we may disclose your personal information, including relevant violations. behavior and actions the Molson Platform has taken against you.
4. Storage of information
(1) Storage period
We will only retain your personal information for as long as is necessary to achieve the purposes described in this policy, unless there is a mandatory retention requirement by law
We judge the storage period of personal information mainly based on the following criteria:
1. Complete the transaction purpose related to you, maintain the corresponding transaction and business records, and respond to your possible inquiries or complaints;
2. To ensure the safety and quality of the services we provide to you;
3. Do you agree to a longer retention period;
4. According to the relevant needs of the statute of limitations;
5. Whether there are other special agreements or laws and regulations on the retention period.
After the retention period has expired, we will delete or anonymize your personal information as required by applicable law.
(2) Storage location
Personal information collected and generated during our operations within the Republic of Malta will be stored within the Republic of Malta. Under the following circumstances, we will provide your personal information to possible overseas entities after fulfilling the obligations stipulated by law:
1. The applicable laws are clearly stipulated;
2. Obtain your separate consent;
3. Necessary for the conclusion and performance of cross-border e-commerce transactions and other types of contracts to which you are a party.
In response to the above situations, we will protect the security of your personal information in accordance with the law in accordance with this policy.
5. Policy update
In order to bring you a better product and service experience, we continue to strive to improve our products, services and technologies. As new services and business processes change, we may update our Privacy Policy to inform you of the specific changes. However, we will not limit your rights under this Policy without your express consent.
For major changes, we will also provide more prominent notices (including that we will notify you through Molson announcements or provide you with pop-up prompts).
Material changes referred to in this policy include, but are not limited to:
(1). The business model of the product has undergone major changes. Such as the purpose of processing personal information, the type of personal information processed, and the way personal information is used;
(2). The main body of the privacy policy is changed due to business adjustment, transaction and merger, and the new subject recipient changes the original processing purpose and processing method;
(3). The main objects of personal information sharing or public disclosure have changed;
(4). The user’s personal information rights and their exercise methods have undergone major changes;
(5). When the contact information and complaint channels of the person in charge of personal information protection are changed;
(6). When the personal information protection impact assessment report indicates that the existence of the product has a significant impact on personal rights and interests.
6. Protection of minors
In e-commerce activities, we presume that you have the corresponding capacity for civil conduct. If you are a minor, we require you to ask your parents or other guardians to read this policy carefully, and to use our services or provide us with information with the consent of your parents or other guardians.
If you are a parent or other guardian of a child, please pay attention to whether the child uses our services after obtaining your authorization. If you have questions about children’s personal information, please contact our personal information protection department.